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    Hong Kong Residential: The 
    Fuss over US$9100/ft2, Floor Numbering, et al 
	
	Stephen 
    Chung
    
     
    Managing Director
    Zeppelin 
    Real Estate Analysis Limited
    
    
    November 2009
     
    ¡@ 
    A pricey 
    6158-square foot residential unit reportedly sold for HK$71,280 / ft2 
    (or roughly US$9,140 / ft2) has caused a lot of sensation in Hong Kong. Many 
    think this would lead to a cyclical upswing in prices eventually for all 
    grades of residential properties thus prompting some to suggest the 
    reintroduction of government-subsidized housing schemes.  
    
    Apparently, many such pricey sales were made by investors from the Mainland
    
    often with 
    no or little need for mortgages. Indeed, the opinion of the Chief Executive 
    that the pricey residential sector prices would not affect ordinary private 
    housing prices brought not comfort but just more criticism. 
    Adding 
    fuel to the fire, people also found out the project has skipped many 
    unfavorable digits 
    when 
    numbering the floors thus leading to a nominal 88th floor in a 46 
    storey building. This also led to accusations of provision of misleading 
    information.  
    Your 
    humble author thinks these are just fusses 
    over 
    relatively unimportant matters. Here¡¦s why: 
    A)     
    
    
    Technically, a few pricey sales are not sufficient to establish a 
    (meaningful price) trend 
    = although when and where established, what occurs in the pricey (luxurious) 
    residential sector WILL filter down one way or another into the other 
    residential sectors, albeit to varying degrees. Yet, ¡¥established¡¦ trends do 
    not last forever. They also change. ¡@ 
    B)     
    
    The Hong 
    Kong residential market is ¡§Long Term-Weak but Short Term-Strong¡¨ 
    = the average picture is that an investor who bought a residence in 1994 
    would have gained practically zilch on a nominal basis if he or she 
    was to sell in 2008. In fact, Hong Kong residential properties offered the 
    poorest long term price appreciation in the last 15 years compared to 
    familiar cities such as London, NYC, Beijing, Shanghai, Toronto, and 
    Vancouver [refer to the chart below].  
    However, a 
    speculator would have seen 2 fantastic chances for speculation 
    during the 
    period to make great kills [read this previous article =
    
    http://www.real-estate-tech.com/articles/RET2Q09.pdf 2nd article titled 
    ¡§Hong Kong Residential: A Naughty Boy¡¨].  
    In short, 
    there is no strong indication 
    at least by the trend in the past 15 years that prices are about to 
    skyrocket. Will this change drastically? Maybe, but read the next point. 
    
     
    C)    
    
    
    Demographics 
    = Hong Kong residential market has used up most if not all of the 
    demographic advantage i.e. increasing population with increasing income. 
    Unless child-bearing aged women all of a sudden decide to have many more 
    babies on the assumption that these newborns would turn out to be 
    contributive adults or a lot of talented and skillful people from the 
    Mainland and abroad decide to call Hong Kong their home, it is difficult 
    to generate the dynamism of demand seen in the 1980s and 1990s. Note 
    also there are now more residential units than households. It seems more a 
    household-product mismatch.  ¡@ 
    D)    
    
    Prices are 
    hovering above their averages and some are even above the (high side of the) 
    standard deviation range 
    = i.e. 
    prices are in fluctuating in the higher cycle, what is the rush? 
    [Refer to the chart below which is on a popular housing estate in Hong Kong, 
    and note its price fluctuations versus the average and high-low range].
     
    
      
    E)     
    
    HK$71,280 
    / ft2 is even higher than most properties on the Peak or Repulse Bay, the 
    traditional and established ¡¥prime¡¦ neighborhoods 
    = 
    Conduit 
    Road was only and STILL is a middle-class neighborhood, 
    albeit a high end middle class area. IF this HK$71K is sustained, then 
    expect prices on the Peak and the like to go above HK$100K per square foot. 
    Note prices along Conduit Road, at least prior to the HK$71K sale, very 
    broadly hover between HK$7K and HK$17K per square foot subject to age of 
    building etc. As such, this HK$71K could be regarded as a ¡§forward looking 
    price level¡¨. ¡@ 
    F)     
    
    Immense 
    global liquidity and tight local land supply are 2 factors 
    = the former arises as governments all over the world, including China¡¦s, 
    seek (sought) to keep the markets liquid via pumping $ into them one way or 
    another and the latter evolves as a result (making a long story short) of 
    the recession in the early 2000s. IF the objective is to enhance-maintain 
    housing affordability at least in the typical-average strata of the 
    residential market, and while Hong Kong is too small to influence the fiscal 
    policies of the big boys, it can certainly increase the opportunities to 
    acquire land via reintroducing (sensible) regular land sales. This 
    would help ease the perceived supply tightness, pricey ones in particular. 
       ¡@ 
    G)    
    
    Fear that 
    wealthy Mainland China or out-of-town investors would soak up lots of 
    residential properties thus ¡¥forcing out¡¦ local residents in a big way 
    = is a joke!  
    First,
    
    even 
    wealthy cities need people to keep the water running, the sewage working, 
    electricity going, and so on.  
    Second,
    
    when and 
    if all the pricey and sizable residences have been acquired, do you really 
    expect a wealthy out-of-towner to live in a typical Hong Kong flat of 650 
    ft2 on a gross basis with 2 small bedrooms? Of course one can knock down all 
    these average buildings and replace them all with pricey and big units but 
    then this would be a first of such immense scale in urban redevelopment 
    history.  
    Third,
    
    up to and 
    above a certain optimal number of billionaires, having more of them may not 
    only add little to an economy, but some billionaires will then not want to 
    come as they would not be able to enjoy much advantage doing business or 
    making investment when and if almost everyone else, competitors included, 
    around him or her is a billionaire.  
    2 
    suggestions 
    to readers too: 
    1)     
    
    Looking 
    from the angle of a buyer 
    = IF one 
    regards prices are way too high and are not value for money, then just 
    don¡¦t buy, especially if one is buying for own use because self-use 
    means the home is for ¡¥consumption¡¦ (of living space) rather than just for 
    investment alone. Just as one would not eat at a restaurant (consumption of 
    food and service) which charges high prices but offers low qualities, so 
    should a homebuyer when seeking a property. Naturally, IF the goal is to 
    flaunt, then this suggestion will not apply.  
      
    2)     
    
    Looking 
    from the angle of a seller 
    = HK$71K in a HK$17K neighborhood? What are you waiting for? 
    As for 
    lucky and skipping floor numbering, eh, excuse me, what is the problem 
    again?   
    Creating 
    sensation out of issues is one thing but making sense of them is another. ¡@ 
    Photo: 
    Courtesy of Google Earth 
    Notes: 
    The article and/or content contained herein are for general reference only 
    and are not meant to substitute proper professional advice and/or due 
    diligence. The author(s) and Zeppelin, including its staff, associates, 
    consultants, executives and the like do not accept any responsibility or 
    liability for losses, damages, claims and the like arising out of the use or 
    reference to the content contained herein.      
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