What Macs & Starbucks Can Tell You
Zeppelin Real Estate Analysis Limited
whatever real estate analytical techniques if any introduced below are
not professionally proven, highly researched, and vigorously verified
ones, yet they may be easy to understand and apply, good for less than
diligent observations or when time does not allow for in depth analyses.
You have guessed it right, they have something to do with the famous
fast food chains such as McDonalds (or equivalent) and coffee chains
such as Starbucks (or equivalent).
is that the character and nature of a city eventually depends on the people
that reside and live in it, who in turn / also affect the real estate
pattern, usage, type, and value, and the prevalence / non-prevalence of
McDonalds and Starbucks (or their equivalent / close seconds) would give
some hints of the mix, structure, and habit of the populace, and thus
ultimately offer some insight into certain aspects of the real estate
market, past, present, or future. We are referring to cities in developing
economies such as China.
(or equivalent) symbolizes not only the acceptance level of things foreign,
but also the yearn for different dining habits and foods, or even a varied
lifestyle, though for many they would still prefer their traditional foods
and cooking most of the time, i.e. they consume McDonalds not necessarily
because they deem it more delicious than their traditional foods, but they
just wish to eat / do something different some of the time. McDonalds also
symbolizes good fun family dining, and kids are one of the main reasons
parents end up bringing them into the restaurants. And McDonalds meals,
while seen as being very affordable in developed economies, are a luxury for
most residents in developing economies, including cities such as Beijing and
Shanghai. Hence, the number of McDonalds compared to the population, GDP
(per capita), demographics, household income, and the like, and comparing
the same to a developed city, would give a relatively good indication of the
prevalence of middle-upper class families in any given developing city,
especially ones with kids and teenagers.
(or equivalent) dwells less on the concept of families enjoying a meal
together but more on friends, professionals, and executives (Yuppies, Dinks
or what have you) meeting in a modern collegiate setting having intelligent,
interesting, or inspiring conversations. While McDonalds may have outlets in
both middle class and luxury neighborhoods / commercial districts alike,
Starbucks are seen mostly in trendy Grade A locations. Hence, its prevalence
or the lack of it may reflect on the size and spread of the professional /
executive / college-educated strata, emerging though this group may be.
Again, benching marking their numbers (of outlets) against the economic
statistics may give a hint of the possible growth and development.
food for thoughts.
The article and/or content contained herein are for general reference only
and are not meant to substitute for proper professional advice and/or due
diligence. The author(s) and Zeppelin, including its staff, associates,
consultants, executives and the like do not accept any responsibility or
liability for losses, damages, claims and the like arising out of the use or
reference to the content contained herein.
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