Real Estate Analysis: Rationalizing
the Irrational
¨Why buy a home? Levels of human
consciousness:
¨1) Acceptable
Pretence
= to invest, hedge against inflation, kids need larger
home etc
¨2) Emotional
Satisfaction
= fear, greed, excitement, happy feeling etc
¨3) Mental
Contentment
= happiness, warmth, recognition, respect, VANITY etc
(Maslow)
¨4) Genetic
programming
= from keeping up with the Jones to being the leader
of the pack, a survival or primal instinct? a
subtle fear of being seen as having bad genes?